DoorDash hopes you’ll add a bottle of wine with that pasta

Delivery platform DoorDash on Thursday launched a new program that entices those placing a restaurant order to add wine, beer or cocktail fixings from local grocers and other merchants in one order.

Drinks with DoubleDash lets users scroll through alcohol options from nearby grocers, convenience stores and liquor stores after they’ve placed a restaurant order to select drink pairings. Everything will arrive in a single order with no additional delivery fee or order minimum, DoorDash said.

“We are excited to unveil the latest DoubleDash innovation with the introduction of Drinks, giving customers the opportunity to pair their perfect drink with any meal on DoorDash, conveniently bundled all in one order,” Product Manager Ben Damon said in a statement.

Last year, DoorDash added the delivery of beer, wine and spirits across 20 states and Washington, D.C., allowing shoppers to order drinks from restaurants, as well as grocery stores, convenience stores and other retailers.

Since then, DoorDash has more than doubled the number of alcohol retailers on its platform, with 130% store growth in the category.

“We created DoubleDash with our merchants in mind, and we’re committed to helping these local business grow in new ways to expand their reach and incremental sales,” the delivery platform said in a statement.

DoorDash’s announcement of Drinks with DoubleDash comes just days after delivery platform Grubhub announced its partnership with digital c-store platform Gopuff.

Under that pairing, which is currently available in a handful of cities before being rolled out to Gopuff locations across the country in the coming weeks, Grubhub customers can order fresh food, snacks, alcohol and other grocery items through the app. Orders placed on Grubhub’s platform will be fulfilled and delivered by Gopuff’s logistics network, the company said.

Since debuting DoubleDash in August 2021, DoorDash said that more than half of its users are ordering from merchants they’ve never purchased from before.

“As we continue on our mission to be the one-stop shop for all local commerce needs, we’re excited by the endless possibilities with DoubleDash to connect customers to new categories in a seamless way, while providing incremental growth opportunities for our local convenience, grocery and liquor store merchants,” Damon said.

DoorDash last month announced new or expanded delivery partnerships with Sprouts Farmers Market, Giant Eagle, Weis Markets and The Raley’s Companies as it works on expanding beyond just restaurant delivery.

DoorDash currently works with more than 75,000 non-restaurant retail stores across North America, the company said.