IRI: Bud Light Lime-A-Rita top new beverage

Bud Light Lime-A-Rita, Eight O’Clock K-Cups and Pepsi Next were among the most successful new beverage launches last year, according to IRI’s 2013 “New Product Pacesetters" list.

The list identifies food and beverage product introductions with the highest year-one dollar sales.

All three brands made the Top 10 food and beverage list. Bud Light Lime-A-Rita is No. 5 with $97.4 million in multi-outlet sales; Eight O’Clock K-Cups, No. 7 with $89.8 million in sales; and Pepsi Next, No. 8, $83.2 million.

The list comes at a time when about 190,000 new UPCs and 9,500 new brand launches hit the shelves in 2013. In convenience stores, the biggest overall launch was Monster Energy Ultra, with $268.2 million in sales.

2013 New Product Pacesetters: Top 10 Food and Beverage Brands ($ Millions) (Total Year-One Dollar Sales, Multi-Outlet)

1. Dannon Light & Fit Greek $144.9

2. Yoplait Greek 100 $135.1

3. Kellogg’s Special K Pastry Crisps $100.6

4. Tostitos Cantina Tortilla Chips $100.3

5. Bud Light Lime Lime-A-Rita $97.4

6. Müller Yogurt $95.8

7. Eight O’Clock K-Cups $89.8

8. Pepsi Next $83.2

9. Kellogg’s Special K Flatbread Breakfast Sandwiches $77.9

10. Atkins Frozen Meals $74.0

2013 New Product Pacesetters: Top 10 Convenience Store Brands ($ Millions) (Total Year-One Dollar Sales, Convenience Store Channel)

1. Monster Energy Ultra $268.2

2. Red Bull Total Zero $139.1

3. Marlboro NXT $117.9

4. NJOY $115.5

5. Bud Light Lime-A-Rita $113.1

6. Budweiser Black Crown $55.9

7. neuro Drinks $52.1

8. Pepsi Next $31.1

9. Doritos Jacked $25.9

10. Starbucks Refreshers $24.1

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