The days when dogs literally slept in the doghouse and the main job of domestic cats was to catch mice are long gone. Most Americans now consider their pets part of the family, and they take their animals’ health and well-being nearly as seriously as their own. Since the start of the pandemic, there are even more American pets than ever—23 million have been adopted since 2020, according to one estimate—and their owners have not cut back on spending money on them. Quite the opposite, in fact. But they’re selective about the food and treats that they buy: they want food with solid nutritional value and treats that also deliver health benefits at a good economic value. Click through to read what pet food consumers are looking for and more tips to build a successful pet wellness section. Brought to you by Nestle Purina