99 Ranch Market Celebrates Lunar New Year

BUENA PARK, Calif. — Lunar New Year may fall on Feb. 10 this year, but 99 Ranch Market will celebrate all month long.

The Asian grocery chain, owned by Tawa Supermarket here, will host sales on produce, meat, seafood and grocery items throughout February to help customers prepare traditional meals.

“So during this time our stores usually are very, very crowded with a lot of customers who come in and try to prepare their Lunar New Year feast,” said Iris Leong, assistant vice president of marketing and public relations.

99 Ranch Market locations also have displays at the front of the store with traditional Lunar New Year decorations and foods like lanterns, red envelopes that will be filled with coins, sticky rice cakes and Chinese candies.

“Basically we start preparing [for Lunar New Year] right after Thanksgiving. So our products will start to get released around December, January,” said Leong.

For customers in California who don’t want to cook their own New Year meal, 99 Ranch Market’s delis offer party platters with holiday dishes of pork, chicken, seafood, vegetables, and rice or noodles. The meal combos cost $98.88 for six to eight people or $138.88 for 10 to 12 people. Customers can preorder the platters and pick them up the day of their celebration.

During the week leading up to Feb. 10, stores promoted sales specifically for Lunar New Year, Leong said.

99 Ranch Market’s three Texas stores held Lunar New Year Festivals in late January that included food demonstrations, special sales, games and traditional crafts.

The Houston and Sugarland, Texas, locations also kicked off a weekly raffle for Houston Rockets tickets that will last through April.