Airheads Celebrates 30 Years with Limited Edition Flavor

Airheads candy has kick-started celebrating the company's 30th birthday with a new limited-edition flavor. The celebration also includes chances to win birthday gifts and a partnership with Brooklyn-based heavy-metal band, Unlocking the Truth. Airheads will keep the celebration going through June, ending the festivities with a bash in Airheads’ hometown.

To kick off the celebration, Airheads released a new limited-edition birthday cake flavor bar. The birthday cake bar is available in the six-pack and 10-pack minis at many retailers. The bars are filled with colorful confetti and birthday cake flavors.

With each purchase of a six-pack or 10-pack minis, shoppers will have the chance to instantly win a birthday gift including hats, gift cards, bikes, iPads, GoPros and more. Consumers can simply find the scratch-off card in the pack, scratch to reveal and win. Fans can also visit AirheadsEpicBirthday.com for a chance to win the $10,000 grand prize, redeem a winning code and learn more about Airheads’ 30th birthday. Fans can share pictures, videos and posts of their celebrations with Airheads using the hashtag #airheadsepicbday.

“At Airheads, this birthday not only means celebrating 30 years of tangy, chewy and delicious candy but it’s also about rewarding and having fun celebrating with our fans,” says Jen Redmond, brand manager of Airheads & Perfetti Van Melle USA. “We’re excited to mark this important milestone for the brand and look forward to continuing to create more amazing candy forms, flavors and experiences for our fans and candy lovers.” 

To help spread awareness of its big birthday, Airheads also launched a new 360 advertising campaign featuring Brooklyn-based heavy metal band, Unlocking the Truth. The band, comprised of three creatively epic 13-year olds, performed their own rendition of the Happy Birthday song to celebrate with Airheads. Unlocking the truth will be featured in the brand’s new TV spots, social and digital channels, and they plan to rock-out at Airheads’ big birthday party in June.