Auntie Anne’s Famous Hand-Rolled Pretzels Now Available for Home Snacking

Auntie Anne’s announces the introduction of a newly expanded collection of retail pretzel products in time for National Pretzel Day on Sunday, April 26. The line of at-home snacks is available in grocery and mass market stores nationwide, and now features new Auntie Anne’s Pretzel Pocket Sandwiches, which come in three varieties: Five Cheese, Ham & Cheese, and Cheese & Pepperoni. “We are so proud to be sharing this news with Auntie Anne’s fans in time for National Pretzel Day,” says Kat Cole, group president of FOCUS Brands, parent company of Auntie Anne’s. “Our awesome fans appreciate convenience and wholesome, quality ingredients, so they will ‘eat up’ these new prepare-at-home products. The new retail line brings the fresh-baked taste and aroma we’re known for right into their kitchens.” In addition to the new Pretzel Pocket Sandwiches, the frozen collection also includes the Auntie Anne’s original Soft Pretzels and Pretzel Nuggets – both in Classic and Cinnamon Sugar varieties – as well as the fan-favorite Pretzel Dogs. Auntie Anne’s grocery products will remind customers of the same pretzels that are hand-crafted in-store every day, company officials say. They are designed to quickly be heated in the oven, toaster oven or microwave. Each box of original Soft Pretzels and Pretzel Nuggets comes with individual Pretzel Butter and Salt or Cinnamon Sugar packets. The expanded product line can be found at retailers like Target, HEB, Schnucks, Ingles, A&P, Weis, Shaw’s, Lowes Foods, Cub Foods, and Piggly Wiggly as well as select Costco regions, where consumers will be able to purchase Classic Soft Pretzels and Pretzel Dogs in a wholesale size. The brand is also celebrating National Pretzel Day in stores by hosting a weekend-long celebration from April 24-26, during which they’ll be offering their “My Pretzel Perks” members a reward for a free Original or Cinnamon Sugar Pretzel. Auntie Anne’s fans must have the “My Pretzel Perks” app downloaded and registered by 11:59 p.m. EDT on April 23, 2015 to take part in the celebration.