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Beverage Watch
Milk was the most frequently purchased beverage during the 52 weeks ending June 29, with the average U.S. household buying it 22 times. It was followed in popularity by CSDs, purchased 17.1 times, and refrigerated juices/drinks, purchased 9 times. CATEGORY % OF PENETRATION* % OF HOUSEHOLDS REPEATING PURCHASES PURCHASE CYCLES** PURCHASE OCCASIONS PER BUYING PERIOD Milk 96.2% 93.7% 25 22.0 Carbonated
November 24, 2008
1 Min Read
Milk was the most frequently purchased beverage during the 52 weeks ending June 29, with the average U.S. household buying it 22 times. It was followed in popularity by CSDs, purchased 17.1 times, and refrigerated juices/drinks, purchased 9 times.
CATEGORY | % OF PENETRATION* | % OF HOUSEHOLDS REPEATING PURCHASES | PURCHASE CYCLES** | PURCHASE OCCASIONS PER BUYING PERIOD |
|---|---|---|---|---|
Milk | 96.2% | 93.7% | 25 | 22.0 |
Carbonated Beverages | 93.0% | 86.7% | 37 | 17.1 |
Refrigerated Juice/Drinks | 77.2% | 64.2% | 51 | 9.0 |
Bottled Water | 75.6% | 62.0% | 57 | 8.2 |
Beer/Ale/Alcoholic Cider | 35.5% | 23.2% | 65 | 7.5 |
Wine | 31.9% | 19.7% | 61 | 5.8 |
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