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BEVERAGE WATCH

Of the top brands in the top five beverage categories, private-label brands were the only leaders to grow their share in the past year. CATEGORY SALES* CHANGEVS. YEAR AGO DOLLAR SHAREOF TYPE/CATEGORY CHANGE IN SHAREVS. YEAR AGO Skim/Low-Fat MilkPRIVATE LABEL $5.23B 16.3% 40.15% 1.47% BeerBUD LIGHT $1.48B 3.6% 15.37% -0.10% Table WineYELLOW TAIL $208.7M 3.3% 3.4% -0.05% Bottled WaterPRIVATE LABEL $688.3M

September 29, 2008

1 Min Read
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Of the top brands in the top five beverage categories, private-label brands were the only leaders to grow their share in the past year.

CATEGORY

SALES*

CHANGEVS. YEAR AGO

DOLLAR SHAREOF TYPE/CATEGORY

CHANGE IN SHAREVS. YEAR AGO

Skim/Low-Fat MilkPRIVATE LABEL

$5.23B

16.3%

40.15%

1.47%

BeerBUD LIGHT

$1.48B

3.6%

15.37%

-0.10%

Table WineYELLOW TAIL

$208.7M

3.3%

3.4%

-0.05%

Bottled WaterPRIVATE LABEL

$688.3M

11.4%

13.28%

1.03%

Refrigerated JuicesTROPICANA PURE PREMIUM

$1.00B

-7.1%

22.39%

-2.49%

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