Bibigo Expands Gochujang Sauce Line

Bibigo launched two new hot sauces inspired by gochujang, a spicy Korean condiment and fermented hot pepper paste that topped this year’s flavor forecast for both chefs and consumers. The new sauces, Gochujang Mayo Sauce and Gochujang Barbecue Sauce, join the company’s original Gochujang Hot & Sweet Sauce, introduced last year, to complete Bibigo’s flight of spicy sauces that cater to today’s modern tastes with Korea’s distinctive culinary flavors.

“Now more than ever, we’re seeing Korean food appearing in a mainstream light,” says Nayoung Shin, head of marketing at CJ Foods. “At Bibigo, we’re constantly innovating to bring authentic Korean flavors to your table. Our latest sauces deliver the east-meets-west flavor profiles that consumers crave, but are still on point with the foods they already know and love.”

Traditionally made from red chili peppers, soybeans, and glutinous rice, gochujang goes through a complex fermentation process to achieve the perfect balance of sweet, savory and spicy, resulting in the thick paste that is ubiquitously used in Korean cuisine. Bibigo is now modernizing this 1,000 year-old recipe by transforming it into versatile sauces that are conveniently packaged in a squeezable bottle. 

Bibigo’s Gochujang Hot & Sweet Sauce, Gochujang Mayo Sauce and Gochujang Barbecue Sauce can be found in retail stores nationwide including Target. For more product information, availability, and recipes visit www.us.bibigo.com.