Big Y Introduces Baby Club

SPRINGFIELD, Mass. — Big Y Foods has launched Baby Y — a loyalty program for parents.

The free club offers incentives such as earning a Big Y Express Savings Club gold coin with the purchase of $50 worth of specially marked baby products. Eligible items are identified with purple tags with the Baby Y logo. Gold coins can be redeemed for discounts in-store, savings on gas and offers in the community.

Big Y is also offering discounts on brands such as Seventh Generation, Huggies, Beechnut, Enfamil, Sprout, Procter and Gamble, Plum, Gerber and Burt’s Bee.

Read more: Big Y Launches 'Online Mall'

When customers sign up for Baby Y, they can also receive a free 30–day supply of select prescription generic prenatal vitamins at any Big Y Pharmacy and Wellness Center.

Big Y’s Living Well Eating Smart health and wellness initiative will provide health and nutrition tips for parents and infants on the Baby Y microsite which also features guest blogger posts, links, and coupons.