Bud Light Introduces Cocktail-Inspired Beverages

Bud Light, the brand behind the Lime Ritas, is introducing a cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Available in three flavors, Long Island, Firewalker and Hurricane, MIXXTAIL is an 8% ABV cocktail-inspired beverage that combines America’s favorite cocktail flavors with the smooth finish expected from a Bud Light, say company officials, adding that they are best served over ice. “With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” says Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.” The drink will be available in 8-packs of 11.5-ounce recloseable aluminum bottles and single-serve 16- and 25-ounce cans beginning Feb. 16.