Classico Unveils Riserva Premium Pasta Sauces

The Classico brand has introduced Classico Riserva, a premium line in its portfolio. Classico Riserva is the newest addition to the Classico line of pasta sauces and is available in five varieties including: Marinara, Eggplant & Artichoke, Roasted Garlic, Arrabbiata and Puttanesca.

The Classico Riserva sauces are made with no artificial ingredients or added sugar. Vine-ripened plum tomatoes are picked at the peak of sweetness and are perfectly balanced with herbs and spices, extra virgin olive oil and a pinch of sea salt, and then slowly simmered using Classico sauces’ time-honored recipes. 

“We have seen a trend across many categories including pasta sauce, where consumers just want the basics—no artificial ingredients but rather simple, fresh-tasting flavors,” says Myrna Rexing, brand manager of Classico Sauces. “Classico Riserva delivers on that desire, with simple, high-quality ingredients that stay true to the Classico brand heritage of great-tasting Italian recipe pasta sauces.”

A campaign, “Open up a Bottle of the Good Stuff,” by McCann New York, supports the launch of the Classico Riserva sauces. Giving a nod to cooks, food connoisseurs, and the sauces’ quality ingredients, creative elements will liken opening Classico Riserva to that of opening a premium bottle of wine. The campaign will be supported with television, print and digital media, as well as public relations.

The line of Classico Riserva sauces are available now at many grocery retailers, and will be available nationwide starting in May with a suggested retail price of $4.99.