Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Cold Case
Food Lion is spurring impulse sales of its Blue Streak private-label energy drink by merchandising it in front-end coolers. The Energy Zone-branded coolers were provided by a national-brand energy drink manufacturer, which Food Lion declined to name. Located in 700 stores, the coolers stock single-serve Blue Streak cans, as well as cans of Monster, Red Bull and Full Throttle. Stores
Carol Angrisani
November 30, 2009
1 Min Read
CAROL ANGRISANI
SALISBURY, N.C. — Food Lion is spurring impulse sales of its Blue Streak private-label energy drink by merchandising it in front-end coolers.
The Energy Zone-branded coolers were provided by a national-brand energy drink manufacturer, which Food Lion declined to name.
Located in 700 stores, the coolers stock single-serve Blue Streak cans, as well as cans of Monster, Red Bull and Full Throttle.
Stores that don't have the coolers only merchandise energy drinks by the four-pack, not single-serve.
Research firm Mintel reports that a growing number of retailers are also merchandising single-serve cans in front-end refrigerator cases to woo energy drink buyers from convenience stores, which account for most (62%) energy drink sales, to supermarkets.
About the Author
You May Also Like
