Consumers Embrace Coupons

NEW YORK — Nearly all (97%) of primary shoppers report that they use coupons at supermarkets, according to research from the Promotion Marketing Association’s Coupon Council. Likewise, 89% of the overall population report that they use coupons when shopping for grocery, household and health care items at supermarkets, according to the Internet survey of 1,000 people. Coupon users report an average of 7% savings on their grocery bill with coupons. “Consumers love coupons — they are a great way to economize, stretch the grocery budget and try new products for less than retail price,” says Charles Brown, co-chair of the PMA Coupon Council, in a statement.

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