COPPS' FRESHEST STORE

APPLETON, Wis. -- When Copps Corp. opened its newest store here last month, it also opened a new chapter on fresh foods, with innovative ideas and programs for the Wisconsin chain.

supplies 38 others as a wholesaler.

Hits at the Appleton store include:

n A new line of premium smokehouse meats to accent Appleton's revamped version of Copps meat/seafood department. See Page 26.

n A bid to corner the day and evening meals markets by boosting deli with specialty sandwiches, a coffee bar and fresh pizza among other introductions. See Page 45.

n Expansion of the bakery department format and conversion to 100% self-service. See Page 48.

n A fresh herb program and other additions to bring the produce department over the 500-item mark.

See Page 51.