CVS Unveils "Just the Basics"

SN STAFF

WOONSOCKET, R.I. — Just the Basics is a new line of household, beauty, baby and personal care items available exclusively at CVS/pharmacy. The retailer is touting the brand as having the lowest price and the highest value compared to national and store-brand options of similar size and quantity.

Sold under in the nearly 100-product line are staples like paper towels, sandwich bags, cereal, diapers, hair, skin and oral care products.

"Just the Basics offers smart simplicity with a full line of basic products that customers need to get them through the day with even lower prices and the added convenience of shopping at CVS/pharmacy," said Grant Pill, vice president of merchandising, in a prepared statement.