Doritos Combines Shapes and Flavors for All-Dortio Chip Mixes
Doritos is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience with two new mixes.
January 1, 2018
Doritos, one of the brands from PepsiCo's Frito-Lay division, is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience with two new mixes. The first all-Doritos style chip mix answers fans' searches for bold snack options with unique flavor and shape combinations, say company officials.
"Doritos Mix gives fans what they've been seeking in two new flavors: Cheese Explosion and Taco Explosion—bringing out a 'Four Snacks in One' Doritos experience," says Jeannie Cho, vice president of marketing at Frito-Lay North America. "Our consumers have told us they're seeking bold flavors and greater variety. With Doritos Mix, they now have a unique blend of four different flavors and shapes in one bag."
The Cheese Explosion mix will include the flavors: Nacho Cheese, Four Cheese, Jumpin' Jack Cheese and Spicy Nacho; while the Taco Explosion mix-up will include the flavors: Spicy Nacho, Sour Cream, Taco and Salsa. All of the mixes will include the following various shapes: the Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle.
Doritos Mix snacks are now available nationwide in two sizes—a 3.0-ounce bag for a suggested retail price of $1.49 and a 9.5-ounce bag for a suggested retail price of $4.29.
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