Food Lion to Uncork Another Exclusive Wine

CAROL ANGRISANI

SALISBURY, N.C. — Food Lion is making a statement in private label by adding to its already hefty list of wines sold exclusively in its stores. Childress Classic Scupperdine will launch next month, becoming the retailer’s eighth exclusive wine. The upcoming launch of Childress follows the introduction of Surf Point, which hit the shelves in June; Josef Wienberg, in April; and Pinecroft, in March. These join four other exclusive wines that have been rolled out over the past two years: Belmondo, Braidenwood, Blue’s Corner and Clayhouse. The wines have been well received by Food Lion shoppers, spokeswoman Kimberly Blackburn told SN. “Private brands are a smart option for shoppers, because they offer great prices without sacrificing the taste you may find in other national brands,” she said. Surf Point, a California wine, was honored recently at the San Francisco International Wine Competition. Surf Point Pinot Grigio received the gold medal; Surf Point Merlot, a silver; and Surf Point Chardonnay, bronze. A panel of nationally recognized wine experts judged the competition. Fresh & Easy Neighborhood Market’s exclusive wines are also garnering attention — they’ve received 63 awards in less than six months. For instance, at the 2008 San Francisco International Wine Competition, the retailer’s Big Kahuna Cabernet Shiraz and Vista Point Chardonnay, both priced at $1.99 in California and $2.99 in Arizona and Nevada, earned bronze medals. Of the some 160 wines that Fresh & Easy carries, 65 are produced exclusively for its stores. Fresh & Easy works closely with international wine producers from New Zealand, Spain, Italy, California and other regions.

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