Fresh & Easy to Add to Its Exclusive Wine Selection
Fresh & Easy Neighborhood Market will introduce 25 new wines over the next three months, 15 of which will be exclusive to the chain.
March 27, 2009
EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market will introduce 25 new wines over the next three months, 15 of which will be exclusive to the chain. The new additions will comprise local and imported varietals and will range in price from $1.99 to $40 per bottle. Fresh & Easy will also begin offering 20% off any six or more bottles of wine, through April 21.
“We’re always hunting for new wines so our customers have something new to enjoy,” said Fresh & Easy wine buyer Karen Fletcher, in a statement. “We have some great picks coming from California, Washington, Argentina, Spain and Australia.”
New wine will include a California Cabernet from Sonoma, a Malbec from Argentina, sparkling wines from Italy, and a Tempranillo-Shiraz and Ribera del Duero from Spain.
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