General Mills Unveils First New Cereal Brand in Over 15 Years

General Mills is introducing Tiny Toast – a new cereal brand arriving on store shelves this month. The launch of Tiny Toast marks the first time in more than 15 years General Mills will add a new brand to its family of cereals. Tiny Toast is flavored with real fruit and other natural flavors.

“Consumers’ tastes continue to evolve, but they remain steadfast in their search for options with wholesome, pantry-friendly ingredients. This inspired our development process, and we went where few brands in the cereal category have gone before, using real fruit,” says Alan Cunningham, senior marketing manager at General Mills. “With real ingredients and a truly irresistible taste, we know consumers will agree Tiny Toast was worth the wait.”

Tiny Toast will be available in two flavors: strawberry and blueberry. Starting with whole grain as the first ingredient, Tiny Toast has no artificial flavors or colors from artificial sources and no high fructose corn syrup. 

General Mills recently announced it will be removing artificial flavors and colors from artificial sources from its cereals.