Higher Gas Prices Spur More At-Home Eating
Higher gas prices are spurring Americans to eat at home more frequently, according to a NPD Group report. Coinciding with a rise in gas prices, which reached an all-time high in May at $3.19 per gallon, is a slow-down in per capita visits to restaurants.
August 27, 2007
PORT WASHINGTON, N.Y. — Higher gas prices are spurring Americans to eat at home more frequently, according to a NPD Group report. Coinciding with a rise in gas prices, which reached an all-time high in May at $3.19 per gallon, is a slow-down in per capita visits to restaurants. Consumers also report going out to eat less, citing cheaper prices as the primary driver of at-home eating. One-quarter of consumers are visiting quick-service restaurants less frequently and one-third of consumers say they are visiting casual dining and family-style restaurants less often, according to NPD Group data. Forty-two percent of people who are visiting quick-service restaurants less now eat at home more, while half of consumers who went to casual dining and family-style restaurants less say they’re eating at home more.
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