Keebler and M&M's Team Up in the Cookie Aisle

Keebler and Mars, Inc, makers of  M&M'S Brand chocolate candies, have teamed up to bring consumers three new M&M's-filled cookies. The new line-up will be featured in stores nationwide, with the first roll-out scheduled for late February 2014.

"Keebler fans expect the tastiest cookies from the Keebler elves. The colorful fun and 100% real chocolate of M&M'S adds yet another magical and great-tasting touch to our Chips Deluxe cookies," says Brad Goist, vice president and general manager of Kellogg's Snacks.

The new additions include Chips Deluxe Rainbow Chocolate Chip Mini Cookies with Mini M&M'S, which will make their first appearance in stores late February. These cookies will feature miniature M&M'S and come in varying pouch sizes, including 12- and 30-count packs ranging from $1.49 to $10.99. Full-sized M&M'S can be found in the new Chips Deluxe Triple Chocolate Chip Cookies with M&M'S and Chips Deluxe Rainbow Chocolate Chip Cookies with M&M'S; these treats will be available beginning late March for $3.69 each.