Kids Digest Nanotechnology at Breakfast Time

SCHENECTADY, N.Y. — Kid-friendly lessons on the impact of nanotechnology on society are now featured on the backs of Price Chopper’s store-brand Koo-Kies and Peanut Butter Cocoa Spheres cereals merchandised on the shelves in 116 of the retailer’s stores. Staff from the University at Albany’s College of Nanoscale Science and Engineering developed the breakfast-time lessons about the application of functional systems at the molecular scale. “Given all of the technological distractions that cyberspace makes accessible to kids, it is truly rewarding to be able to impart relevant educational messages to them, via our Price Chopper brand cereal boxes,” said Mona Golub, spokeswoman for the chain, in a statement. In addition, Price Chopper has donated $25,000 to the Connecticut Science Center, which is in the midst of a $150 million campaign to construct, equip and sustain a new 140,000-square-foot facility.

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