Mars Chocolate N.A. Expands Bites Portfolio with TWIX Bites

Offering the same caramel, crunchy cookie and milk chocolate as a full-size TWIX Bar, TWIX Bites come unwrapped and are now available nationwide at convenience store, drug, mass, grocery, specialty, value and vending machine locations. Offered in two convenient sizes – a 2.83-ounce sharing size and a 7.0-ounce re-sealable stand-up pouch – TWIX Bites are suitable for a wide range of occasions and activities.

"TWIX is one of our most popular brands, and a delicious addition to our rapidly expanding Bites portfolio," says Roy Benin, chief consumer officer, Mars Chocolate North America. "Consumers are looking for new ways to enjoy and share our products, and the unwrapped packaging makes offerings like this a delicious and convenient option for social occasions or on-the-go."

With such big taste in such small bites, consumers are probably wondering why Mars Chocolate N.A. didn't think of this sooner, company officials say. It's a question the brand is asking itself in a new marketing campaign that unveils several tongue-in-cheek reasons TWIX Bites weren't created until now. Fans can hear these reasons by dialing 1-844-WHY-SO-LONG and choosing from a series of year-by-year "excuses" for the delay. TWIX Brand also unveiled a similarly themed TV commercial this month, which can be viewed on the brand's Facebook page.

Going small is a big trend within the chocolate category, and Bites are one of the highest-tested items from Mars Chocolate North America, officials add. Ninety-seven percent of consumers state that Bites met or surpassed their expectations, and more than 40% stated that they would share Bites with friends and family. TWIX Bites are the latest addition to the Bites portfolio which includes SNICKERS Bites, 3 MUSKETEERS Bites, MILKY WAY Bites and MILKY WAY Simply Caramel Bites.