Mintel: Consumers Hold Value Above Convenience

CHICAGO — Demand for 100-calorie snack packs is on the wane, while cost-effective dinner options like pasta continue to gain momentum, according to Mintel here.

Only one in seven adults (14%) currently buy portion-control snack packs, with the No. 1 driver being convenience, followed by weight management.

Of those who steer clear of the convenient packs, half say they just aren’t interested. Cost and limited quantities also factor into their decision. One-third of respondents said they prefer measuring out their own snacks.

Meanwhile, the vast majority of consumers (92%) eat pasta, with one in six Americans reporting eating more pasta this year than last, with the No. 1 reason being cost. Nearly half of those eating more pasta are doing so because they just “don’t get bored with pasta.”

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