New Eco-Friendly Coffee at Wal-Mart

BENTONVILLE, Ark. — Wal-Mart Stores has launched six coffees under its Sam’s Choice brand. Selling for $5.88 for 10- to 12-ounce bags, the coffees are part of an Earth Month expansion of eco-friendly products. The initial line includes Fair Trade Certified House Blend, Espresso Roast and French Roast; Rainforest Alliance Certified Breakfast Blend whole bean and ground coffee; and USDA Organic, Swiss Water Process Decaffeinated. All are made with 100 percent Arabica beans, and are roasted by Café Bom Dia, a Brazil-based “Carbon Neutral” roaster that has reduced its emissions. Fair Trade Certified coffees are grown by family farmers who are paid a minimum guaranteed price for coffee that is grown and harvested under strict environmental and social standards. Rainforest Alliance Certified coffee comes from farms that use environmentally, socially and economically sustainable practices that conserve biodiversity and support workers and their families. The Swiss Water Process is an alternative to harsh chemical solvents like methylene chloride used to produce many decaffeinated coffees. The process uses water diffusion and filtration to draw caffeine away from the bean.

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