Newcastle Brown Ale Partners with HISTORY to Create Custom Draught Beer Celebrating the Third Season of TV Series VIKINGS

HISTORY has partnered with Newcastle Brown Ale to create a unique, custom draught beer to commemorate the third season of the acclaimed scripted series VIKINGS, which premieres Feb. 19 at 10 p.m. Eastern. For a limited time, Newcastle VIKINGS Amber Ale will be available in select bars in 10 states (CA, CO, IL, MA, MN, NC, NV, NY, PA & SC). Bar-goers won’t miss its distinctive custom tap handle inspired by the iconic hull of a Viking craft. “Newcastle is the ideal partner with which to celebrate the VIKINGS in advance of the new season,”   says Chris Epple, vice president, marketing & innovations, A E Networks. “This innovative strategic alliance helps both brands extend the reach of our respective traditional audiences, and in a way that is both fun and meaningful.” Newcastle VIKINGS Amber Ale is an amber beer that owes its color to a full blend of roasted malts providing full bodied flavor, curbed by a slight, pleasant bitterness from aromatic German Hallertau Magnum hops. The beer is the second in Newcastle’s Collaboration Series, which has the famous English brewer partnering with other great European breweries to deliver unique beers for Americans to enjoy. Newcastle VIKINGS Amber Ale comes from Brand Brewery, the oldest brewery in the Netherlands, founded in 1340. The brewery is in the southern-most part of the country, a region where actual Vikings are said to have roamed between 800 and 900 A.D. “We asked the brewmaster at Brand Brewery to imagine he was working with actual Vikings breathing down his neck, to give him some motivation to brew a great beer,” says Brett Steen, brand manager for Newcastle Brown Ale. “Looks like it worked because he turned out a fantastic, full-flavored ale that’s sure to make any Viking a little less angry.” Original digital shorts, a national marketing campaign and in-bar advertising from both partners will support the launch of Newcastle’s VIKINGS Amber Ale. Season three of HISTORY’s hit scripted drama series VIKINGS returns on Thursday, February 19, at 10 p.m. ET.