Old Wisconsin Introduces Fast Fuel: Hardwood-Smoked Protein Alternative to Sweet & Salty Snacks

Appealing to growing consumer demand for delicious and nutritious better-for-you snack alternatives, Old Wisconsin introduces a new line-up of Fast Fuel Sausage Sticks and Bites. The new product launch comes as the first full school year comes to a close following the publication of new USDA “Smart Snacks in Schools” nutrition standards. Fast Fuel Sausage Snacks and Bites are authentically hardwood-smoked for great flavor and made using only the finest ingredients and spices, company officials say. Building on the strength of Old Wisconsin’s meat snack product line, varieties of Fast Fuel Sausage Sticks and Bites include:

The 0.5-ounce Fast Fuel Sausage Snack Sticks not only meet, but also exceed the “Smart Snacks in School” nutrition standards for protein foods; these snacks are 40 calories or less and provide 4-grams of protein per serving; are low in fat, sugar and sodium; and have zero trans fat and are Gluten free, officials add. “The meat snack category is booming and this new product launch fills an important need for protein-packed snacks,” says Jeff Weber, Old Wisconsin’s national brand manager. “We’ve also stayed true to our old-fashioned, hand-crafted, real hardwood-smoked taste so our Fast Fuel snacks are flavorful and satisfying for anyone looking for a snack on-the-go.”