Retailers to Cross-Sell Books and Beer

PLEASANTON, Calif. — Safeway stores will merchandise Anheuser-Busch’s new “Great Food, Great Beer” cookbook alongside beer in front-of-the-store displays and on counters during the winter holiday season, according to Anheuser-Busch. The book, which retails for $24.95, includes 185 recipes that focus on grilling, roasting and one-pot specialties, as well as suggestions for the beer that goes best with each dish. Albertsons, Kroger, Save Mart and Wegmans have also purchased floor displays in order to cross-merchandise the books alongside Anheuser-Busch brand beers, noted the manufacturer.

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