Roche Bros. Reintroduces Food Club Line

WELLESLEY HILLS, Mass. — Roche Bros. Supermarkets here is in the midst of a four-week Food Club private brand reintroduction program, 18-months after initially introducing the Topco Associates line, according to Topco.

Through Sept. 17, each of the chain's 18 stores is hosting product tastings and prominently displaying 250 Food Club items as part of a Food Club Product Showcase positioned in Center Store.

Roche Bros. shoppers also have the chance to spin the Food Club Price is Right Game wheel and win free Food Club products, and save up to $50 on items in the line by redeeming coupons distributed in a coupon booklet.

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