Ruffles Adds All Dressed Potato Chips to U.S. Offerings

Ruffles All Dressed potato chips, which launched for a limited time last fall, will be available in the U.S. permanently, say officials for the PepsiCo Frito-Lay brand.

"Most Americans didn't quite know what to expect from the salty, sweet and savory chip sensation from the North, but once they got a taste of Ruffles All Dressed, they couldn't get enough," says Jeff Klein, vice president of marketing, Frito-Lay. "We listened to our consumers and we're ecstatic to permanently bring back All Dressed to the U.S."

The return of Ruffles All Dressed also means the return of the official mascot of the salty, sweet and savory chip. Beavoosear has returned stateside, saying "Hello, Bonjour" to his neighbors in the south, making sure no American is left in the dark about All Dressed. His adventures can be found on the Ruffles Facebook page.

The reintroduction of the All Dressed flavor in the U.S. is one of the ways the Ruffles brand is finding new opportunities to interact with fans, officials add. This season, Ruffles kicked off its NBA partnership as the official chip of the NBA and is getting in the game with content partner Dude Perfect to create engaging basketball-related video content. The Ruffles brand partnered with the trick shot masters to create an all-new video for Ruffles All Dressed which can be found on the Ruffles Facebook page.

Ruffles All Dressed chips are now available nationwide in two sizes—a 2.6-ounce bag for a suggested retail price of $1.49 and a 8.5-ounce bag for a suggested retail price of $4.29.