Sara Lee Introduces Cheesecake Slices

To meet growing consumer demand for single-serve treats and portion control, the Sara Lee brand, a unit of Tyson Foods, has added individual cheesecake slices to its portfolio of products. Available in both Classic Cheesecake and Strawberry Cheesecake varieties, both contain whipped and fluffy cheesecake made with real cream cheese. They are sold in individually-wrapped, single slice portions with a suggested retail of $1.79 for a 2.75-ounce slice. While Sara Lee suggests they be sold in the frozen food aisle, astute retailers may also wish to merchandise them in freezer cases near the checkouts and foodservice areas with single-serve ice creams to drive impulse sales.

"We took our iconic cheesecake and made it even more convenient for consumers to enjoy with our newest single-serve desserts, Sara Lee Cheesecake Slices," says Angie Dobrofsky, assistant brand manager, at Sara Lee Deserts, based in Chicago. "Consumers are looking for desserts that are quick and easy, yet mindful indulgences, fit for after a meal or anytime snack. Convenience is a huge factor given our busy lifestyles. The individual portion and packaging of our new Sara Lee Cheesecake Slices provides the ease and convenience consumers are seeking for an after-meal treat or sweet indulgence during the day.  

Sara Lee Cheesecakes have been enjoyed by consumers for decades. In fact, cream cheesecake was bakery entrepreneur and brand founder Charlie Lubin's first product, which he named after his then eight-year-old daughter, Sara Lee.