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Self-care trend drives vitamin and supplement sales in supermarkets
Retailers have opportunities to provide education as consumers seek immunity, anti-inflammation remedies
Mark Hamstra
December 6, 2021
5 Min Read
NielsenIQ reports that dollar sales of vitamins and supplements have remained elevated in the food retailing channel during the past year, following double-digit gains in 2020.Eugeniusz Dudzinski/istock/getty images plus
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