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Self-care trend drives vitamin and supplement sales in supermarkets

Retailers have opportunities to provide education as consumers seek immunity, anti-inflammation remedies

Mark Hamstra

December 6, 2021

5 Min Read
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NielsenIQ reports that dollar sales of vitamins and supplements have remained elevated in the food retailing channel during the past year, following double-digit gains in 2020.Eugeniusz Dudzinski/istock/getty images plus

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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