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Self-care trend drives vitamin and supplement sales in supermarkets
Retailers have opportunities to provide education as consumers seek immunity, anti-inflammation remedies
Mark Hamstra
December 6, 2021
5 Min Read
![Vitamins-GettyImages-1170775608-web.jpg Vitamins-GettyImages-1170775608-web.jpg](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt1294151e864534dc/669984a473512fd23ab02d0b/Vitamins-GettyImages-1170775608-web.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
NielsenIQ reports that dollar sales of vitamins and supplements have remained elevated in the food retailing channel during the past year, following double-digit gains in 2020.Eugeniusz Dudzinski/istock/getty images plus
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