Southeastern Grocers launches fall-inspired products

Southeastern Grocers Inc., based in Jacksonville, Fla., parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, has released a limited-edition fall-themed Own Brand products developed with a focus on taste, quality, and affordability. SEG’s Own Brand products have earned more than 150 awards in 2023.

SEG’s limited-edition Own Brand products incorporate fall favorites into premium ice cream flavors and fresh bakery items like Prestige Pumpkin Spice Latte ice cream – pumpkin ice cream, espresso flakes, and a swirl of vanilla. For those who are not fans of pumpkin, SEG offers items like the Prestige Sack ‘Em Sundae ice cream, which features vanilla ice cream, caramel swirls, brownie bits, and fudge flakes.

SEG’s award-winning line of Own Brand products offers nearly 8,000 items to help customers save an average of 20% compared to national brands, providing affordability without sacrificing quality. 

In addition to providing quality and affordable Own Brand products, SEG continues to lower prices on more than 150 commonly shopped items each season to help customers stretch their grocery budget year-round. Through the grocer’s “Down Down” program in Winn-Dixie stores, customers can save more than 15% on average when shopping items marked by the red hand on signs and tags throughout the store. Similarly, items marked in yellow and green signage at Fresco y Más and Harveys Supermarket are part of the “Low Price” and “Low Low Price” programs providing customers with discounts on their grocery trip.

Customers can also maximize their savings by using the grocer’s rewards program with the Fresco y Más, Harveys Supermarket, and Winn-Dixie apps. The rewards program offers additional deals, digital coupons, and points that can be redeemed for money off groceries.