Sparkling Ice Redesigns Packaging for its Tea Line
The new packaging features bold colors and bright fonts designed to reflect each of the Sparkling Ice Tea flavors and refreshing characteristics.
January 1, 2018
Sparkling Ice, part of the Talking Rain Beverage Company portfolio, has redesigned the packaging for its, zero calorie, Sparkling Ice Tea product line, which now includes Lemon Tea, Raspberry Tea, Peach Tea and new Half & Half flavors.
The introduction of the Sparkling Ice Tea collection in early 2015 provided the brand with a new opportunity to expand on-shelf presence at retailers nationwide by offering a variety of products in assorted categories to meet a wide-range of consumer demands, say company officials. The new packaging features bold colors and bright fonts designed to reflect each of the Sparkling Ice Tea flavors and refreshing characteristics.
As part of the new design debut, Sparkling Ice will also merge its current Sparkling Ice Lemonade with Tea product into the tea collection, renaming the flavor “Sparkling Ice Tea Half & Half.”
The full Sparkling Ice Teas collection now includes, Raspberry Tea, Lemon Tea, Peach Tea, and Half & Half flavors.
Through the redesign and expansion of its Ice Tea collection, Sparkling Ice is responding directly to consumers searching for healthier beverage options. The new packaging is currently available in select retail outlets across the country via single serve bottles.