Spartan Expands Online Wine Ordering

SN STAFF

GRAND RAPIDS, Mich. — Spartan Stores here has increased the availability of wine and beer on its corporate websites.

The company launched its fifth online wine-and-beer ordering event last week at five of its retailer websites: dwfreshmarket.com, familyfaresupermarkets.com, glensmarkets.com, vgsfood.com and glensfreshmarket.com. Previously, the events had only taken place on the D&W Fresh Market and Glen’s Fresh Market websites, but the success of the earlier events led Spartan to roll the feature out to its other corporately owned retailers. The websites are operated by Webstop.com.

As of Monday, the ordering pages had been viewed over 6,500 times and Spartan had already sold thousands of dollars in product.

D&W Fresh Market sponsored an in-store event last week — the Food, Wine and All That Jazz event. Attendees could order at the event or return home and browse the online ordering feature by event tables.

Consumers also have the ability to sort products by type, origin and winery. Once an order has been placed, an email is sent to both the consumer and Spartan wine staff. Consumers then pick up the order in store.