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Sprite Launches New Flavor to "Berry" Up the Holidays

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Supermarket News logo in a gray background | Supermarket News

Sprite cranberry logo in a gray background | Sprite cranberryWith a chill in the air and the holidays around the corner, people across the country are working up a thirst for the tastes of the season. This year, Sprite is doing its part to help make everything “berry” and bright by bringing back seaonal flavor Sprite Cranberry. Sprite Cranberry and Sprite Zero Cranberry will be available for a limited time through the holidays. Both products take the taste of traditional Sprite and combines it with a splash of sweet and tart cranberry notes. “We’re incorporating one of the most popular flavors of the season with the No. 1 lemon-lime brand to celebrate the holidays,” said Kim Paige, associate vice president, Sprite Brands, The Coca-Cola Company, about  the product's introduction in 2013. The flavor will re-appear on store shelves nationwide for a limited time only, arriving in mid-October and available through the New Year. Sprite Cranberry and Sprite Zero  Cranberry will be available in 2-liter bottles, Fridge Packs (12-ounce cans) and 20-ounce bottles (Sprite Cranberry only), and will be sold in mass market, convenience and drug stores nationwide.

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