Starbucks Taps Acosta for Retail Sales
Starbucks Corp. plans to tap Jacksonville, Fla.-based Acosta Sales & Marketing to help expand its distribution in supermarkets, the coffee retailer told investors at a conference.
December 1, 2010
SN STAFF
NEW YORK — Starbucks Corp. plans to tap Jacksonville, Fla.-based Acosta Sales & Marketing to help expand its distribution in supermarkets, the coffee retailer told investors at a conference here Wednesday.
As previously reported, Seattle-based Starbucks is seeking to exit its distribution agreement with Kraft Foods. Starbucks already has a limited marketing agreement with Acosta, but will look to the sales agency to help it develop additional product marketing and display ideas for the supermarket channel beginning next year.
You May Also Like