Stop & Shop introduces international line

Stop & Shop has introduced World Menu, a private label line of internationally inspired foods.

The 50-item line features Italian and Asian selections, including Chicken Basil Spring Rolls and Gnocchi Sorrentina, described as Italian potato dumplings “nestled in a rich tomato basil sauce and topped with mild mozzarella cheese for a quick meal that’s hearty and satisfying.”

Most of the items are sold in the frozen department, although the brand is represented in other departments as well.

A spokeswoman for Stop & Shop, an Ahold USA division based in Quincy, Mass., was unavailable for comment.

The line is being promoted with a $1 printable coupon: