Strongbow Hard Cider

HEINEKEN USA IS ADDING STRONGBOW HARD CIDER TO ITS PORTFOLIO BEGINNING JAN. 1. According to Heineken officials, the Strongbow brand will further complement the upscale brewer’s already diverse product portfolio, which includes Heineken, Dos Equis, Newcastle, Amstel Light and other brands. Strongbow—the second-best selling cider brand in the U.S.—is a crisp premium imported cider from the U.K. and the leading cider brand globally, say company officials. For almost a decade, Heineken N.V. has partnered with the Vermont Hard Cider Co. to distribute Strongbow in the rapidly growing U.S. hard cider market. “There is tremendous opportunity to build on the momentum that the Vermont Hard Cider team created over the last nine years,” says Dolf van den Brink, president and CEO of Heineken USA, based in White Plains, N.Y. “We see this as a pivotal moment to further accelerate Strongbow’s growth by supporting the brand with the full weight of Heineken USA’s resources and capabilities. By growing our core and investing in innovation, we will continue to enhance our position as the industry’s leading upscale importer.” Heineken USA says it will position Strongbow as the leading upscale cider brand, offering both male and female consumers an alternative alcoholic beverage option. HEINEKEN USA Strongbow Hard Cider www.heinekenusa.com.