Thomas' Celebrates National Bagel Day with Limited Edition Lemon Blueberry Bagel

Thomas’ is celebrating National Bagel Day 2016 on Feb. 9, by debuting its first entirely new full-size bagel flavor in more than two years—the Lemon Blueberry Bagel—as chosen by consumers during Facebook voting last fall.

The limited-edition flavor will hit shelves in time for National Bagel Day, and will be available for only six weeks. The Lemon Blueberry Bagel beat out contenders Apple Granola, Jalapeno Corn and Whole Wheat Everything to take the top spot.

“In recent years, the Thomas’ brand has seen a strong rise in the popularity of its Limited Edition flavors, so it was only fitting to give consumers the chance to vote on our next variety through social media,” says Jon Silvon, senior marketing director of Thomas’ products. “The consumers have spoken, and we’re so excited to unveil the Lemon Blueberry Bagel in honor of National Bagel Day.”

Thomas’ will celebrate National Bagel Day on the ground in Los Angeles with a sampling event and outdoor party, but consumers across the country also have the chance to get a taste of Thomas’ Bagels, as the company will give away 10,000 free packages of bagels on its Facebook page all day Feb. 9. Consumers should visit the brand's Facebook page to enter for their chance to win instantly.

Additionally, in honor of this annual food holiday, Thomas’ will be giving back to those in need by donating 2,016 packages of bagels—or nearly 12,100 bagels total—to the Los Angeles Regional Food Bank at the Feb. 9 sampling event. The event will serve as the official kickoff to Thomas’ 2016 national sampling tour, the Tour Like No Other, which will take a branded Thomas’ “toaster” food truck to outdoor festivals and block parties in 18 cities coast to coast, allowing attendees to get a taste of a “Breakfast Like No Other” with Thomas’ English Muffins and Bagels.

The Thomas’ brand dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies English Muffin. The company has since added bagels and breakfast breads to its breakfast offerings.