Ukrop’s Launches Specialty Private Label

RICHMOND, Va. — Ukrop’s Super Markets has introduced Joe’s Market by Ukrop’s, a private-label specialty food line. “We now offer gourmet products with intriguing combinations, all designed to tingle your palate and awaken your meal routine, with very little preparation on your part,” Ukrop’s says in promotional materials. Joe’s Market products are sourced exclusively for Ukrop’s and must meet three strict criteria: quality authentic ingredients, affordable prices, and taste. Selections include “Joe’s Sweet and Spicy Southern Peach Salsa” and “Joe’s Market San Marzano Tomato and Olive Savory Topping.”

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