Winn-Dixie Introduces Private-Label Vitamin-Enhanced Water Line

JACKSONVILLE, Fla. — Winn-Dixie Stores here recently launched a line of store-brand vitamin-enhanced waters. The retailer’s V-H₂0 comes in four varieties including; Vitality Fruit Punch, with vitamins C, B12 and B6 complex; Endurance Kiwi-Strawberry, with vitamins C, B, A and lutein; Energy Tropical Citrus, with vitamin C, vitamin B complex and guarana; and Strength Dragonfruit, with taurine, zinc and vitamin B5. “We’re always looking for new ways to surpass our customers’ expectations, and we believe that the addition of affordable, enhanced bottled water will be very popular,” said Don Breen, vice president of corporate brands at Winn-Dixie, in a statement. “Adding new products like these to our Winn-Dixie line is just one more way for us to continue getting better all the time.”

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