Easter shoppers cutting back on eggs due to price

Grocers are gearing up for big sales in the lead up to Easter Sunday, and despite rising prices at the supermarket, shoppers are ready for eggs and candy. 

Nearly two-thirds (65%) of shoppers said in a survey by data analytics firm Numerator that they plan to buy eggs this year to dye for Easter. 

More than one in five (21%) will buy more eggs than they did last year, while 33% said they plan to buy the same amount, and 11% will buy fewer. 

A quarter of respondents said they would buy more eggs this year, but the high price is keeping them from doing so. Sixty-seven percent of survey respondents said price is their main purchase consideration, while 43% said egg size, 33% pack size, and 32% egg color. 

Twelve percent said they’re concerned about whether the eggs come from free-range chickens.

Traditional grocery stores are expected to be the biggest winner in terms of egg sales this year. The Numerator study estimates that 69% of consumers will do their egg shopping there. Forty percent will buy eggs at big-box stores, 18% at warehouse stores, 10% at dollar and discount stores, and 9% from local sellers and farmer’s markets.  

While consumers will purchase their Easter eggs from a variety of sources, they won’t all be open on Easter Sunday, according to a report from USA Today. 

Chains that will be open include:

Chains that will be closed include:

Let’s not forget about the candy. A Numerator survey released in mid-March showed that 69% of consumers will celebrate Easter, and 53% plan to purchase candy. 

 Last-mile delivery service DoorDash broke down the candy sales by the most popular brand, and the big winner was Reese’s. Here’s the full list: