Over a third of New Year’s resolutions focus on physical health

‘Tis the season for New Year’s resolutions, and more than half of consumers (53.4%) have goals planned for 2025, according to a survey by data analytics firm Numerator. 

Released on Monday, the survey of 1,000 consumers showed that 38% of those who plan resolutions will focus on physical health. Two-thirds (66%) of survey respondents who are focused on physical health goals said they aim to lose weight. 

Meanwhile, 62% plan to exercise more frequently, 61% plan to improve their diet through healthy eating habits, and 57% plan to increase their everyday physical activity. 

More than a quarter of survey respondents (27%) said they have financial goals for the year, with nearly half (49%) planning to reduce spending in general. 

The belt-tightening was more focused on eating out than spending too much at the grocery store, though. Thirty-two percent plan to cut down on restaurant visits, while 20% said they’ll cut down on essential goods like groceries. 

A separate survey on New Year’s resolutions conducted by the National Frozen & Refrigerated Foods Association (NFRA) showed that 66% of respondents said pre-portioned ingredients are helping them achieve their health goals. 

Three-quarters of respondents to the NFRA survey said they are turning to the frozen and refrigerated aisles to save money. Consumers said in the survey that the most popular budget-friendly essentials are milk at 52%, cheese at 51%, and yogurt at 48%.

Buying in bulk is another strategy cash-strapped consumers plan to use to save in 2025. Sixty-seven percent said bulk buying is a key component to managing their food budgets.