Datepac Welcomes CPG Industry Leader John Haydock

Former vice president of global sales John Haydock has been named CEO of Datepac, the largest Medjool date packing facility in the U.S. Prior to joining Datepac in June 2013, Haydock held several executive sales and marketing positions for CPG industry-leading companies including Kraft General Foods, Unilever, White Wave Foods and Mann Packing. His more than twenty years of industry experience includes dairy, frozen foods and produce categories. Haydock will lead in the development of new products, while overseeing day-to-day production at Datepac. His goals include growing global markets, while revitalizing the way that Datepac operates in order to bring new levels of performance and standards to the Natural Delights Medjool date brand. “I look forward to working with all of the dedicated employees at Datepac, the growers and our valued customers to help provide the highest quality Medjool dates in the world,” says John Haydock, CEO of Datepac. “I feel very honored to be a part of such a wonderful team of passionate individuals.” Haydock also brings vision and expertise to Datepac based on his experience with large Corporate Sales teams. He has led sales teams for successful brands including Breyers Ice Cream, Popsicle, Horizon Organic, Swanson and Vlasic and has served on various supplier advisory boards for key retailer and trade associations. "As growers and members of the Board of Directors of Datepac, we have every confidence in Mr. Haydock's ability to lead the organization to new levels,” says Gus Nunez, chairman of the board of directors at Datepac. “Under his leadership we anticipate seeing a continual increase in the quality of our product and growth of the company."