Sales of health, wellness-related products on the rise

The 2019 Whole Health Survey shows trends and areas of growth in health and wellness categories, including local, organic and diet-specific areas like keto. Plant-based products ranked high in trends, including the vast majority of respondents believing those products should have federal regulations surrounding naming and labeling. Respondents for this survey included retailers and wholesalers, manufacturers, distributors, brokers, and sales agencies and consultants. The survey was conducted online between Feb. 11 and Feb. 28. A total of 107 respondents completed the survey.