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Stop & Shop adds deli meat to Taste of Inspirations line
Launch marks new category for Ahold Delhaize USA premium brand
Russell Redman
March 26, 2019
2 Min Read
Stop & Shop has expanded its Taste of Inspirations private label line with the addition of deli meat.
The Quincy, Mass.-based supermarket chain, part of Ahold Delhaize USA, said Tuesday that the new Taste of Inspirations products have been rolled out to the deli departments at all of its more than 400 stores in the Northeast.
Four flavor combinations are available, including bruschetta-inspired roasted turkey breast (seasoned with a blend of sun-dried tomatoes, garlic, olive oil and onion); pineapple-flavored smoked ham (with a pineapple brown sugar glaze); horseradish-flavored roast beef (seasoned with horseradish, mustard, onion and natural flavors); and Thai chili seasoned turkey breast (with a mild sweet flavor, citrus and spice).
“Taste of Inspirations’ new deli meats allow our customers to enjoy distinctive flavor combinations that we hope will inspire them at meal time,” Mark Messier, executive vice president of merchandising at Stop & Shop, said in a statement. “We are proud to continue to bring convenient new meal solutions to our customers that they can’t find anywhere else.”
In support of the product launch, Stop & Shop is offering recipes featuring the Taste of Inspirations deli meat on its website and Facebook page. Dishes include Thai turkey and peanut lettuce wraps, Hawaiian pan pizza, Mediterranean turkey wraps, and a horseradish and caramelized onion French dip.
Stop & Shop said it’s currently the only Ahold Delhaize USA supermarket to carry the Taste of Inspirations deli meat. The chain carries more than 100 Taste of Inspirations items. The premium private brand was introduced last April across Ahold Delhaize USA stores and includes such items as fresh pasta, pasta sauce, barbecue and wing sauces, marinades, mustard, oil and vinegar, salad dressing, frozen pizza, frozen cake, gelato, cookies and smoked sausage under the label.
The Taste of Inspirations brand originally came from Delhaize Group’s Hannaford and Food Lion chains and was launched at Royal Ahold’s Stop & Shop, Giant Food and Giant/Martin’s in 2018 as part of the integration following the two companies’ merger.
