Rite Aid’s Jeanniey Walden now permanent chief marketing officer

Rite Aid interim Chief Marketing Officer Jeanniey Walden has been offered the position permanently.

Before coming to Rite Aid, Walden was chief innovation and marketing officer at DailyPay, where she worked with Target, Kroger, and Dollar Tree while overseeing strategies centered around improving the omnichannel customer experience.

“As we continue to accelerate our performance through bold strategy, focused execution, and experienced leadership, we are pleased to permanently welcome Jeanniey to the Rite Aid team,” said Rite Aid Interim CEO Busy Burr. “As an accomplished marketeer with a customer-centric approach, Jeanniey will lead the charge to strengthen and enhance the ways we conveniently meet our customers’ changing needs, helping us further our mission to provide whole health for life.”

Rite Aid said Walden will be involved in the company’s growth strategy and will help oversee the expansion of Rite Aid’s Thrifty ice cream brand.

“I’m incredibly excited to join Rite Aid in a permanent capacity to continue innovating our customer-first culture and our approach to customer engagement and loyalty,” said Walden.