Spain joins Sendik's as produce director

Sendik’s Food Market on Wednesday announced the hiring of industry veteran Dan Spain as produce director.

Spain, who most recently was VP of sales and marketing for Kingsburg Orchards, Kingsburg, Calif., will procure product, build grower relationships and set strategy for Sendik’s “best-in-class” produce operations, the Milwaukee-based company said.

“Dan is someone we have done business with, and admired, for many years,” said Patrick Balistreri, co-owner of family-owned Sendik’s. “He shares our passion for produce and is well respected by growers and partners throughout the country. Because of his experience and industry connections, Dan makes our strong team even stronger.”

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Prior to Kingsburg Orchards, Spain worked in strategic business development and marketing for Sunkist Fresh Fruit as director of national accounts. Spain began his career in retail with Von’s where he served as a produce manager and store manager, field merchandiser and category manager.

“I could not be more excited to be joining the Sendik's family,” Spain said. “I've had the pleasure of visiting retailers in nearly every state, and Sendik's has as fine a produce operation as I've seen. I look forward to building on their well-deserved reputation.” Sendik's operates 12 stores in southeastern Wisconsin.